Shay Waters

With 15+ years in the design game, Shay has shaped brands across property development, hospitality, wellness, medical, IT, trades, environmental, and startups. From high-end apartments to bathhouses and breweries - she's seen it all.After years as an in-house creative in the corporate world, Shay started her own private studio, freelancing across industries from tech startups to established hospitality brands. That fast-paced, high-output corporate experience taught her to work efficiently under pressure and deliver quality work on tight deadlines.But here's what she discovered - removing the layers of middle management actually amplifies creativity, not diminishes it. Without endless approval rounds and committee feedback, ideas stay sharp and execution stays true to the original vision.Now she takes on fewer clients for deeper focus, ensuring every brand gets the full-court attention it deserves. It's that perfect balance of corporate efficiency with creative freedom.Recently relocated from Brisbane to the Noosa Hinterlands, she's proving that world-class design can happen anywhere - even with chickens as office companions.